Product portfolio
A working portfolio of in-progress and completed product work. Some case studies are still being refined — placeholder states indicate scope and direction.
Japan Local Travel Advisor
An AI travel companion for international visitors navigating Japanese-language reviews, booking rules, cultural context, and local recommendations.
Seller Profit Planner
A seller decision-support tool that helps marketplace sellers understand whether promotions, discounts, ads, and fees are actually increasing profit or only volume.
Tuition Operations Platform
A CRM and operations portal for tuition agencies to manage parent enquiries, tutor matching, class operations, payment tracking, and follow-up workflows.
Digital Transformation Strategy — Hai Sia Seafood
Developed a digital transformation roadmap for a traditional seafood business, covering operations, inventory management, and e-commerce readiness. Proposal was selected as a top entry for strategic value and feasibility.
Confidential Customer Analytics Project
Analysed real transaction data for a beauty and retail company using RFM, cohort retention, lift analysis, discount response, and segmentation logic.