Experience

A cross-domain product career

Public sector digital systems, banking technology, insurance transformation, and a growth venture.

Singapore Land Authority
Product Manager, Transformation & AI Systems
Aug 2025 – Present

Working on digital conveyancing, adoption readiness, AI proof-of-concepts, user journey mapping, training, satisfaction analysis, and product prioritisation.

  • Led LLM proof-of-concepts including automated user story review and AI-assisted test case generation.
  • Built AI proof-of-concept thinking for mortgage workflows and document cross-validation.
  • Mapped current-state user journeys across legal, property, government, and financial-institution stakeholders.
  • Analysed satisfaction and issue data to support product prioritisation.
  • Trained 500+ law firm users and 120+ estate agency users, covering approximately 60% market coverage.
  • Achieved 4.1 / 5 satisfaction rating from training.
Product ManagementLLM POCsUser Journey MappingAdoptionTraining
Crédit Agricole CIB
IT Business Analyst, Information Systems Asia Pacific
Jul 2024 – Jul 2025

Delivered requirements, UAT, release readiness, and change management across a customised trade finance platform spanning 30+ global entities.

  • Translated business needs into user stories, acceptance criteria, and traceable requirements across 100+ change requests.
  • Supported a customised trade finance platform spanning 30+ global entities.
  • Coordinated UAT, regression testing, defect triage, Go / No-Go readiness, and release communications across 18 releases.
  • Reduced production incidents by 20–30% through stronger testing and release readiness.
  • Automated 20 end-to-end regression scenarios using BDD, Gherkin, Cucumber, and Selenium.
  • Worked with SWIFT and XML messages across creation, validation, mapping, testing, and investigation.
Business AnalysisTrade FinanceUATBDD AutomationSWIFT/XML
Allianz Insurance Singapore
Business Analyst, Digital Transformation & Delivery
May 2023 – Jul 2024

Worked across workplace transformation, IT finance reporting, cloud migration, ITSM improvement, governance, and executive reporting.

  • Reduced annual IT run cost by approximately SGD 1.2M through legacy decommissioning, vendor negotiation, and IT finance planning.
  • Led workplace cloud migration across 200+ users and reduced infrastructure cost approximately 15x.
  • Implemented SAP IP reporting by mapping current-state finance processes, designing future-state SOPs, and standardising spend tracking.
  • Designed self-service portal requirements, mapping incident, request, approval, and escalation flows.
  • Reduced P1–P4 incidents by 70% through improved access governance, monitoring, and ITSM controls.
  • Prepared executive IT performance reports and strategic updates for senior leadership.
Digital TransformationCloud MigrationIT FinanceITSMExecutive Reporting
SuccessTutor LLP
Product and Growth Lead, Co-Founder
May 2018 – Apr 2020

Designed the website, enquiry funnel, CRM workflows, payment tracking, and growth experiments for a tuition agency.

  • Designed the website, enquiry funnel, CRM, and payment workflows end to end.
  • Built the digital and operational backbone connecting marketing, enquiry capture, CRM follow-up, and payment tracking.
  • Ran A/B tests and funnel optimisation across landing pages and ad creative.
  • Used Google Analytics to assess SEO and channel performance.
  • Achieved 16–20x ROAS through campaign and funnel optimisation.
GrowthCRMFunnel OptimisationA/B TestingAnalytics